Cart 0
A film production company rooted in the outdoors.

Columbia Sportswear

Directors of Toughness Campaign

The Directors of Toughness campaign was one of Columbia Sportswear's major marketing initiatives of 2017. This short film from Mt. Shasta is an example of one of the multiple episodes we helped produce. Film production was overseen by our friend and collaborator Tyler Wilkinson-Ray. Over a yearlong period the campaign took us around the globe from Iceland to Kamchatka, Russia.


Directed by Tyler Wilkinson-Ray

Cinematography by Colin Arisman & Tyler Wilkinson-Ray

Motion Graphics by Luke Kantola

Produced for Columbia Sportswear