BRANDED CONTENT CAMPAIGN
Columbia Campaign [Commercial | 9 minutes]
The Directors of Toughness campaign was one of Columbia Sportswear's major marketing initiatives of 2017. This short film from Mt. Shasta is an example of one of the multiple episodes we helped shoot. Film production was overseen by our friend and collaborator Tyler Wilkinson-Ray. Over a yearlong period we supported the production of several episodes and the campaign took us around the globe from Iceland to Kamchatka, Russia.
Client - Columbia Sportswear
Director - Tyler Wilkinson-Ray
Camera - Colin Arisman & Tyler Wilkinson-Ray
Motion Graphics - Luke Kantola
Production Company - The Wilder Studio