Directors of Toughness Campaign
The Directors of Toughness campaign was one of Columbia Sportswear's major marketing initiatives of 2017. This short film from Mt. Shasta is an example of one of the multiple episodes we helped produce. Film production was overseen by our friend and collaborator Tyler Wilkinson-Ray. Over a yearlong period the campaign took us around the globe from Iceland to Kamchatka, Russia.
Directed by Tyler Wilkinson-Ray
Cinematography by Colin Arisman & Tyler Wilkinson-Ray
Motion Graphics by Luke Kantola
Produced for Columbia Sportswear