Columbia Campaign [Commercial | 9 minutes]

The Directors of Toughness campaign was one of Columbia Sportswear's major marketing initiatives of 2017. This short film from Mt. Shasta is an example of one of the multiple episodes we helped shoot. Film production was overseen by our friend and collaborator Tyler Wilkinson-Ray. Over a yearlong period we supported the production of several episodes and the campaign took us around the globe from Iceland to Kamchatka, Russia.

Client - Columbia Sportswear

Director - Tyler Wilkinson-Ray

Camera - Colin Arisman & Tyler Wilkinson-Ray

Motion Graphics - Luke Kantola

Production Company - The Wilder Studio